SUISSE News Spring 2026
Business
June 2026

Northern Watch Services Founder Receives Industry Recognition



Thomas J. Sandrin, MBA, Founder and President of Northern Watch Services Inc. (NWS), has recently been recognized as the Recipient of the 2025 Emerging Business of the Year Award by the Canadian Jewellers Association (CJA) and appointed as an Academy Member of the Grand Prix d’Horlogerie de Genève (GPHG).

These achievements coincide with the 5th anniversary of Northern Watch Services, a Canadian consultancy supporting watch and jewellery brands, retailers, and corporations through business development, marketing, retail strategy, content creation, and corporate gifting solutions.

The company also recently celebrated the 2nd anniversary of WatchDNA.com, a global platform dedicated to educating, entertaining, and connecting watch enthusiasts. Today, WatchDNA features more than 490 brands, over 900 authorized retailers, an international buyer’s guide, editorial content, video interviews, and contributions from more than 32 industry experts whose work has appeared in Forbes, Robb Report, WatchTime, Hodinkee, GQ, and The Globe and Mail.

Now available in more than 100 languages, WatchDNA continues to expand its international reach. Its largest audiences currently come from the United States (30.48%), Canada (14.02%), Singapore (11.70%), China (8.81%), United Kingdom (3.91%), India (3.72%), France (2.27%), Switzerland (2.00%), and Germany (1.95%).

As part of its continued growth, WatchDNA is integrating artificial intelligence into its platform, including virtual watch try-on technology and enhanced product discovery tools. A new AI-powered beta platform is expected to expand its retailer directory to more than 22,000 authorized points of sale worldwide.

Swiss-Canadian Chamber members interested in learning more about Thomas’s entrepreneurial journey, Northern Watch Services, WatchDNA, corporate gifting programs, or other current projects are invited to connect directly with him. He is always pleased to exchange ideas, explore collaborations, and support organizations looking to strengthen their presence within the watch, jewellery, luxury, and corporate sectors.

SCCC Corporate Members
  • Adecco Employment Services Limited
  • Rolex Canada Ltd.
  • Zurich Canada
  • Habib Canadian Bank  (Subsidiary of Habib Bank AG Zurich)
  • Lette LLP
  • Swiss Business Hub
  • Roche Canada
  • Miller Thomson LLP
  • Glencore
  • Hilti (Canada) Corporation
  • Switzerland Tourism
  • Endress + Hauser Canada Ltd
  • Chab Agency Inc.
  • Swiss International Air Lines Ltd.
  • FAEMA Canada, Official Distributor for JURA in Canada
  • Omya International AG
  • Club Med
  • Forvest Global Wealth Management
  • Swissway Machining Ltd.
  • UBS Bank (Canada)
  • Scotia Wealth Management
  • StellarPeak Systems Inc.
  • Holt Renfrew
National Members of the Swiss Canadian Chambers of Commerce
  • Arcom
  • TeamWork
  • Swissbo
  • Mistik Cannabis co.
  • Swiss Education Group