Dear Friends

Ten years ago, Switzerland brought together its most stunning landscapes and cultural highlights to create the Grand Tour of Switzerland. Since then, this 995-mile loop has become so much more than just a scenic drive — it's a celebration of freedom, discovery and the joy of the open road.

Whether you're travelling in a camper van, a convertible, an E-Car or on a motorcycle, the Grand Tour invites you to slow down, take the scenic route and rediscover the beauty of Switzerland.

This anniversary year is the perfect time to tick a few gems off your bucket list. Drive through four language regions, over five Alpine passes, past 22 lakes and 13 UNESCO World Heritage Sites — all on a road that celebrates the journey as much as the destination. Hike around the mighty Aletsch Glacier, watch the sun set over the vineyards of Lake Geneva, or wind your way up the cobbled Tremola road on the Gotthard Pass. From cosmopolitan cities to cosy alpine villages, this tour unveils the soul of Switzerland through its most scenic roads and cultural highlights. Prefer spontaneity to scheduling? Just follow the iconic red signs — no itinerary needed!

Not a fan of driving? No problem — the Grand Tour of Switzerland isn’t limited to the road. With the Grand Train Tour of Switzerland, travelers can experience the full sweep of the country’s landscapes and cultural highlights — by rail. This 795-mile route weaves together eight of the country’s most scenic train lines, offering a car-free alternative that’s just as panoramic and far more relaxed. Click here for more.

Switzerland’s cultural and natural heritage is remarkably dense—and nowhere is it more accessible than along the Grand Tour of Switzerland. The route links 13 UNESCO World Heritage Sites, offering a curated cross-section of the country’s global significance. From the awe-inspiring Jungfrau-Aletsch glacier region to the vineyards of Lavaux, the ancient stilt houses of the Alps, and the architectural harmony of Bern’s Old Town, each site tells a story of place, legacy, and preservation. Click here for more.

Join us as we celebrate a decade of discovery and rediscover what makes Switzerland one of the most unforgettable countries to explore, one breathtaking curve at a time.

See you on the road!