IMD Event: "Marketing Principles of Industry Disruptors"
|IMD Event: "Marketing Principles of Industry Disruptors"||University Club of Toronto||380 University Avenue, Toronto|
The IMD Alumni Club features Dr. Dominique Turpin
on the topic of Marketing Principles of Industry Disruptors
Discover the key marketing principles used by industry disruptors such as Uber, Tesla, Alibaba, Uniqlo & others and how traditional companies can disrupt themselves to build competitive advantage.
In this session, we will explore the five key marketing principles that industry are using to transform or create new industries.
We will also discuss how more traditional companies can take advantage of these principles to disrupt themselves and others to build a sustainable competitive advantage.
6:00pm - 6:30pm: Registration & Networking
6:30pm - 7:30pm: Presentation & Q&A
7:30pm - 9:00pm: Networking & Refreshments
Dress code: Business or Business Casual
IMD Professor & Dean (& Past President) Dominique Turpin
There will be time for networking and refreshments, including wine & hors-d'oeuvres, will be served.
Admission: $24/ticket for members & non-members (no refunds)