SCCC Swiss Canadian Chamber of Commerce (Ontario)
 

Neuromarketing: The Next Generation of Insight

Date Times Event Venue Address
2016-02-24Start: 18:00
End: 21:00
Neuromarketing: The Next Generation of InsightSwiss Reinsurance Company Canada150 King St W, Toronto

Event Topic:
The future of customer-centric and experiential marketing relies heavily on understanding your customer. Traditional methods like surveys and focus groups tell you WHO is interested, and WHAT they're buying, but not WHY. Understanding why people do what they do is critical in predicting behaviour. In addition to explicit measures, neuroscience and biometrics technologies are now scalable, portable, affordable and predictable.

Event Speaker:
Diana Lucaci, founder & CEO of www.trueimpact.ca

Event Menu:

Event Notes:
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