IMD Professor Michael Wade Event
|IMD Professor Michael Wade Event||Swiss Reinsurance Company Canada||150 King St. West, 10th floor, Toronto|
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Mastering the ‘how’ of Digital Business
Come learn how companies like Burberry, Starbucks and Novartis harness technology for organizational change. The explosion in the use of digital technologies is changing the dynamics of competition in many industries. But digital business transformation (DBT) is about more than an increased use of devices and software, or going paperless. It is also about the organizational changes needed for digital technologies to bring about material improvements in corporate performance, whether through increasing revenue, cutting costs or improving the sharing and use of knowledge within an organization.
Michael Wade, IMD Professor of Innovation & Strategic Information Management and Cisco Chair in Digital Business Transformation
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